About Mohr Digital Media

Crafting Digital Experiences: Web Design For Your Business

Web design is entering a new phase.

From the early days of the internet where it was fairly easy to rank on search engines, digital marketing now requires significant work to stay relevant. Businesses must stay on top of search engines and social media to grow. Website visitors are increasingly more demanding about responsive design.

How can you keep up with the grueling pace?

Your website strategy is a main factor:

• Quality Design: Visual appeal does not stand alone. But if your site is not attractive, customers will leave without a trace. A website doesn’t have to win an award to be effective, but it must be accessible across devices.
• Content maintenance and updates: Outdated content and continually adding new content is of the highest importance. If you don’t continue to provide engaging content, your traffic will go elsewhere. And search engines will penalize you as well.
• Clear messaging: Your message must clearly present your value proposition. Whether you offer a product or service, potential customers must be able to get the message easily.

In 2004 I started my first role in web development.

I obtained a position as Web Assistant for a small business in Boulder, Colorado. Initially I worked on creating web pages in pure HTML–no programming, just markup. Over a few years I learned to style pages and write PHP and eventually I built a custom automated website for that same company.

I also worked on design, content updates and illustrations.

But I reached a crossroads where I determined that programming was a better path. I grew in front-end expertise, learned to create complete web applications with database connections, Java and the whole 9-yards. It was a fascinating experience, but I was constantly drawn back to the visual and content aspects of web sites.

In 2023, I started Mohr Digital Media.

After many years of working with user interface designers and content managers to develop web interfaces, Idiscovered a gap that I wanted to fill.

Web design often focused on features, not benefits. It seemed like most companies didn’t know what the value of their product was, or they wanted to conceal it for fear of losing it.

Approach & Philosophy

My philosophy is to keep things simple. I approach web design with the understanding that websites are a tool for your business. I want to create a high quality user experience that gets results and helps you grow your business. Design is multi-faceted and requires keen awareness of quality visual appeal while communicating clearly in copy. What’s more is the ability to understand your business, industry and customer base. The primary objective is to build trust and capture visitors immediately when they visit your website.

Process

I have established a process that’s intended to get your site designed/redesigned efficiently. We start with a session to get to know about your business, establish a plan to build your website, gather photos and media and deploy your site. The entire process is designed to be completed inside of three weeks. For three months following the launch of your site we conduct analysis to ensure that the site is operating as expected. We then make adjustments based on the analysis and proceed to a standard maintenance mode.