Search Engine Optimization (SEO) For Your Business to Rank Higher

What is Search Engine Optimization (SEO) & Google Search?

Search Engine Optimization or SEO is the means to get listed in Google Search Results.

Getting your website found by Google and other search engines can be done by anyone. However, getting your site listed near the top of the results requires a clear strategy and execution. There are many important factors to higher ranking and it requires ongoing work to remain near the top.

Here are three specific things to work on:

• Keyword Research & Strategy: Understanding how people search and the terms they search for provides a foundation for getting results. But it’s not easy to rank for high volume keywords. Many sites have established strong authority in their niche. You can get a better start by finding low volume keywords.
• Content Marketing: Generating content with a clear schedule while focusing on topics important to your business requires dedication. Your primary site content needs to be supplemented by articles and blog posts.
• Technical SEO: Page speed performance, mobile optimization and structured data are all factors Google uses to determine site rankings. Make sure your site is designed with your customers at the center.

How Does SEO Work?

Google is by far the leading search platform. But most search engines apply similar formulas for their rankings.

In general, the search engines crawl websites to find information and determine the purpose and quality of a website. Your customers then search for terms related to your business and the search engine returns results based on the quality of your site. The key is understanding how your customers search.

There are several types of SEO, but it’s best to understand general and local.

With general SEO, you are presenting information for a broad subject. You might have a business that offers home services. There are many home services so you likely need to get more specific on which one.

With home services you’re also located in a specific geography. That’s where local comes into play. You’ll want to create a strategy to capture local search terms and get listed in the Map Pack for best results.

Optimize for Authority

Putting all of this together will help your business build authority.

The search engines give websites a domain rank or domain authority score. Many factors are included to determine your website rank, but the ultimate goal is to establish your site with a high score to build trust.

Here’s the primary list of items that a quality search strategy should employ:

1. Strong Website Structure and Page Layouts
2. In Depth Keyword Research
3. On Page Optimization of Meta Tags, Headings and Images
4. Content Marketing
5. Technical SEO for Page Speed & Schema
6. Link Building

With this strategy in place, your site is sure to see strong rankings and increased traffic.